About Us
MISSION
We provide evidence-based nutrition & wellness insights and products for researchers, health providers, CPG players (ingredient producers, brands, retailers) and consumers/patients that will positively improve health outcomes
OUR NORTH STAR (We believe)
“Food is medicine” and nutrient-dense functional foods containing botanical ingredients are the best options for better health and longevity
Food nutrition options today lack disease-fighting nutrients, contain empty calories and promote obesity; people are overfed but undernourished, calorie-rich but nutrient poor
Drugs are not the only solution to worsening obesity rates and popping pills is a tiresome routine
John Dyrek, CEO
- Over 20 years experience analyzing markets, competitors and consumers/patients using AI/ML for wellness (Fitness, Nutrition, Sleep, Stress, Skincare), medical and life science brands
- Phenom at curating data, scoping innovation whitespaces, sensing sentiment and driving B2B product differentiation across customers and consumers
- Launched healthcare clinics, nutrition stores and wellness brands after starting a career on Wall St as a healthcare & CPG analyst
- Personally interested in uncovering treatments that slow/reverse biological aging and prevent age-related diseases
