We provide evidence-based nutrition & wellness insights and products for researchers, health providers, CPG players (ingredient producers, brands, retailers) and consumers/patients that will positively improve health outcomes
OUR NORTH STAR (We believe)
“Food is medicine” and nutrient-dense functional foods containing botanical ingredients are the best options for better health and longevity Food nutrition options today lack disease-fighting nutrients, contain empty calories and promote obesity; people are overfed but undernourished, calorie-rich but nutrient poor Drugs are not the only solution to worsening obesity rates and popping pills is a tiresome routine
John Dyrek, CEO
Over 20 years experience analyzing markets, competitors and consumers/patients using AI/ML for wellness (Fitness, Nutrition, Sleep, Stress, Skincare), medical and life science brands
Phenom at curating data, scoping innovation whitespaces, sensing sentiment and driving B2B product differentiation across customers and consumers
Launched healthcare clinics, nutrition stores and wellness brands after starting a career on Wall St as a healthcare & CPG analyst
Personally interested in uncovering treatments that slow/reverse biological aging and prevent age-related diseases